Economists and Emotion

 Filed under: business — Chris @ Aug 6th, 2008

I was interested to read this article in the Chicago Tribune about the sentiment of the American public.

What particularly was interesting was that now economists are able to tell us what the emotions are that drive the sentiment of the public.

“There’s a great misunderstanding of what’s happened,” says economist Allan Meltzer. The main trouble, in his view, is not that Americans are suffering from weak or negative economic growth. It’s that they have suffered a loss of wealth, a very different ailment.”

The comment is right on…. but I think it goes beyond this. I think it is all about the fracturing of trust in the system. This is a major issue not just for the US but for the world. Fortunately there is still trust in the system in a lot of the world…. but for how long?


 Which Campaign Has The Greatest Impact

 Filed under: Uncategorized — Chris @ Apr 24th, 2008

Unilever, the makers of Dove, have an ad campaign in place developed by Ogilvy in which a young girl gets blasted with rapid fire media messages about beauty. It is called “Onslaught”. Here it is:

In response to the ad Greenpeace developed an anti-ad which attacks Unilever as a primary cause of deforestation in Indonesia, where palm oil is grown for use in beauty products such as Dove. Here is the Greenpeace ad:

Which campaign is likely to be more successful? There are of course multiple occurrences of both videos on YouTube making it quite difficult to get a comprehensive view count of the real quantum of views for each respective video. I would hazard a guess from reviewing the viewer comments on YouTube that the Greenpeace video has a more vocal and passionate support network.How do major brands develop strategies that put them on the moral high ground? And is it necessary to do so? We believe that one of the problems that faces large organizations with substantial legacy media strategies is that they believe that they can keep on doing what they have been doing successfully in the past and it will be successful in the future. As more sophisticated aggregation tools become more prevalent we think that memes such as the one that Greenpeace has produced will ensure that there is a heightened risk for enterprises that don’t think carefully about the consequences of the media campaigns that they initiate.One of the areas of research that we have started to undertake with clients is to research management attitudes to markets and market attitudes to products in order to determine where there are biases that are dissonant. From analysis of the data that is generated it is possible to map quite specifically the point at which customers will become emotionally involved against a brand or product instead of for it. We think that this work can be very valuable in developing insights into how markets are moving.


 Keeping Track Of The Conversation

 Filed under: Uncategorized — Chris @ Apr 14th, 2008

Markets are conversations. And now the conversations that we have online have become more disparate as more social networking options avail themselves. So the markets are changing as the marketplace becomes more spread out.

Here is an article about some of the proposed solutions -”Consolidating Your Web Banter”.

There is no doubt - it is hard to keep track - the personal blog, the business blog, the Facebook page… and then the aggregation site.

Here is something from a book I was given a few weeks ago by David Marshall, from the University of Wollongon. It is called “Convergence Culture” by Henry Jenkins:

Jenkins writes about the late MIT political scientist, Ithiel de Sola Pool, who is considered to be the prophet of Media Convergence. He wrote a book predicting this in 1983 apparently…

“Much writing about the so-called digital revolution presumed that the outcome of technological change was more or less inevitable. Pool, on the other hand, predicted a period of prolonged transition, during which the various media systems competed and collaborated, searching for the stability that would always elude them” “convergence does not mean ultimate stability or unity. It operates as a constant force for unification but always in dynamic tension with change… There is no immutable law of growing convergence; the process of change is more complicated than that.””

One of the things that interests me is what the impacts are of the various social networks on the general thought processes of the community. How much influence do they have on what people are thinking?

For instance, how much influence does Get Up have on what is being thought/discussed in Canberra? My sense is that its influence is much bigger than a lot of people suspect, but one that is realized the influence will be corrupted by special interest groups flooding the membership in order to create their own pressure on the system.


 Seth Godin

 Filed under: business, social networks — Chris @ Apr 7th, 2008

From time to time I visit Seth Godin’s blog. He has some insightful gems about the way that brands, products, people… are perceived, interact…. etc.

This is one of them.

Its all about how we make decisions in the blink of an eye without very much information. Nevertheless it is very much an informed decision. And more and more where that decision is taking place in an online interaction, the decision is being made by lots of people all at once. In a situation like that, you want to be making sure that the decision that the crowd is making is one that is accretive to your brand/enterprise’s goals….

Here is a quote from Seth’s blog post:

Quick decisions based on the smallest scraps of data.

It’s not fair but it’s true. Your blog, your outfit, the typeface you choose, the tone of your voice, the expression on your face, the location of your office, the way you rank on a Google search, the look of your Facebook page…


 Why the demise of civilisation may be inevitable

 Filed under: social networks — Chris @ Apr 7th, 2008

The following article appeared originally in New Scientist magazine.

It seems to have real relevance to one aspect of what we are doing at our partnership. Our view is that as enterprises become more complex, and more sophisticated, so too do both the opportunities vulnerabilities for the enterprise increase.

It becomes more and more important to map the way that all of the connected networks interoperate and influence each other in order to ensure that the enterprise is resilient - and this is beyond triple bottom line - this is about how all of the stakeholders function.

Here is the full article:

Doomsday scenarios typically feature a knockout blow: a massive asteroid, all-out nuclear war or a catastrophic pandemic. Yet there is another chilling possibility: what if the very nature of civilisation means that ours, like all the others, is destined to collapse sooner or later?

A few researchers have been making such claims for years. Disturbingly, recent insights from fields such as complexity theory suggest that they are right. It appears that once a society develops beyond a certain level of complexity it becomes increasingly fragile.

Eventually, it reaches a point at which even a relatively minor disturbance can bring everything crashing down.

Some say we have already reached this point, and that it is time to start thinking about how we might manage collapse. Others insist it is not yet too late, and that we can - we must - act now to keep disaster at bay.

Environmental mismanagement

History is not on our side. Think of Sumeria, of ancient Egypt and of the Maya. In his 2005 best-seller Collapse, Jared Diamond of the University of California, Los Angeles, blamed environmental mismanagement for the fall of the Mayan civilisation and others, and warned that we might be heading the same way unless we choose to stop destroying our environmental support systems.

Lester Brown of the Earth Policy Institute in Washington DC agrees. He has long argued that governments must pay more attention to vital environmental resources. “It’s not about saving the planet. It’s about saving civilisation,” he says.

Others think our problems run deeper. From the moment our ancestors started to settle down and build cities, we have had to find solutions to the problems that success brings. “For the past 10,000 years, problem solving has produced increasing complexity in human societies,” says Joseph Tainter, an archaeologist at the University of Utah, Salt Lake City, and author of the 1988 book The Collapse of Complex Societies.

If crops fail because rain is patchy, build irrigation canals. When they silt up, organise dredging crews. When the bigger crop yields lead to a bigger population, build more canals. When there are too many for ad hoc repairs, install a management bureaucracy, and tax people to pay for it. When they complain, invent tax inspectors and a system to record the sums paid. That much the Sumerians knew.

Diminishing returns

There is, however, a price to be paid. Every extra layer of organisation imposes a cost in terms of energy, the common currency of all human efforts, from building canals to educating scribes. And increasing complexity, Tainter realised, produces diminishing returns. The extra food produced by each extra hour of labour - or joule of energy invested per farmed hectare - diminishes as that investment mounts. We see the same thing today in a declining number of patents per dollar invested in research as that research investment mounts. This law of diminishing returns appears everywhere, Tainter says.

To keep growing, societies must keep solving problems as they arise. Yet each problem solved means more complexity. Success generates a larger population, more kinds of specialists, more resources to manage, more information to juggle - and, ultimately, less bang for your buck.

Eventually, says Tainter, the point is reached when all the energy and resources available to a society are required just to maintain its existing level of complexity. Then when the climate changes or barbarians invade, overstretched institutions break down and civil order collapses. What emerges is a less complex society, which is organised on a smaller scale or has been taken over by another group.

Tainter sees diminishing returns as the underlying reason for the collapse of all ancient civilisations, from the early Chinese dynasties to the Greek city state of Mycenae. These civilisations relied on the solar energy that could be harvested from food, fodder and wood, and from wind. When this had been stretched to its limit, things fell apart. An ineluctable process

Western industrial civilisation has become bigger and more complex than any before it by exploiting new sources of energy, notably coal and oil, but these are limited. There are increasing signs of diminishing returns: the energy required to get each new joule of oil is mounting and although global food production is still increasing, constant innovation is needed to cope with environmental degradation and evolving pests and diseases - the yield boosts per unit of investment in innovation are shrinking. “Since problems are inevitable,” Tainter warns, “this process is in part ineluctable.”

Is Tainter right? An analysis of complex systems has led Yaneer Bar-Yam, head of the New England Complex Systems Institute in Cambridge, Massachusetts, to the same conclusion that Tainter reached from studying history. Social organisations become steadily more complex as they are required to deal both with environmental problems and with challenges from neighbouring societies that are also becoming more complex, Bar-Yam says. This eventually leads to a fundamental shift in the way the society is organised.

“To run a hierarchy, managers cannot be less complex than the system they are managing,” Bar-Yam says. As complexity increases, societies add ever more layers of management but, ultimately in a hierarchy, one individual has to try and get their head around the whole thing, and this starts to become impossible. At that point, hierarchies give way to networks in which decision-making is distributed. We are at this point.

This shift to decentralised networks has led to a widespread belief that modern society is more resilient than the old hierarchical systems. “I don’t foresee a collapse in society because of increased complexity,” says futurologist and industry consultant Ray Hammond. “Our strength is in our highly distributed decision making.” This, he says, makes modern western societies more resilient than those like the old Soviet Union, in which decision making was centralised.

Increasing connectedness

Things are not that simple, says Thomas Homer-Dixon, a political scientist at the University of Toronto, Canada, and author of the 2006 book The Upside of Down. “Initially, increasing connectedness and diversity helps: if one village has a crop failure, it can get food from another village that didn’t.”

As connections increase, though, networked systems become increasingly tightly coupled. This means the impacts of failures can propagate: the more closely those two villages come to depend on each other, the more both will suffer if either has a problem. “Complexity leads to higher vulnerability in some ways,” says Bar-Yam. “This is not widely understood.”

The reason is that as networks become ever tighter, they start to transmit shocks rather than absorb them. “The intricate networks that tightly connect us together - and move people, materials, information, money and energy - amplify and transmit any shock,” says Homer-Dixon. “A financial crisis, a terrorist attack or a disease outbreak has almost instant destabilising effects, from one side of the world to the other.”

For instance, in 2003 large areas of North America and Europe suffered blackouts when apparently insignificant nodes of their respective electricity grids failed. And this year China suffered a similar blackout after heavy snow hit power lines. Tightly coupled networks like these create the potential for propagating failure across many critical industries, says Charles Perrow of Yale University, a leading authority on industrial accidents and disasters.

Credit crunch

Perrow says interconnectedness in the global production system has now reached the point where “a breakdown anywhere increasingly means a breakdown everywhere”. This is especially true of the world’s financial systems, where the coupling is very tight. “Now we have a debt crisis with the biggest player, the US. The consequences could be enormous.” “The networks that connect us can amplify any shocks. A breakdown anywhere increasingly means a breakdown everywhere”

“A networked society behaves like a multicellular organism,” says Bar-Yam, “random damage is like lopping a chunk off a sheep.” Whether or not the sheep survives depends on which chunk is lost. And while we are pretty sure which chunks a sheep needs, it isn’t clear - it may not even be predictable - which chunks of our densely networked civilisation are critical, until it’s too late.

“When we do the analysis, almost any part is critical if you lose enough of it,” says Bar-Yam. “Now that we can ask questions of such systems in more sophisticated ways, we are discovering that they can be very vulnerable. That means civilisation is very vulnerable.” “We are discovering that networked systems can be very vulnerable. That means civilisation is very vulnerable”

So what can we do? “The key issue is really whether we respond successfully in the face of the new vulnerabilities we have,” Bar-Yam says. That means making sure our “global sheep” does not get injured in the first place - something that may be hard to guarantee as the climate shifts and the world’s fuel and mineral resources dwindle.

Tightly coupled system

Scientists in other fields are also warning that complex systems are prone to collapse. Similar ideas have emerged from the study of natural cycles in ecosystems, based on the work of ecologist Buzz Holling, now at the University of Florida, Gainesville. Some ecosystems become steadily more complex over time: as a patch of new forest grows and matures, specialist species may replace more generalist species, biomass builds up and the trees, beetles and bacteria form an increasingly rigid and ever more tightly coupled system.

“It becomes an extremely efficient system for remaining constant in the face of the normal range of conditions,” says Homer-Dixon. But unusual conditions - an insect outbreak, fire or drought - can triggerdramatic changes as the impact cascades through the system. The end result may be the collapse of the old ecosystem and its replacement by a newer, simpler one.

Globalisation is resulting in the same tight coupling and fine-tuning of our systems to a narrow range of conditions, he says. Redundancy is being systematically eliminated as companies maximise profits. Some products are produced by only one factory worldwide. Financially, it makes sense, as mass production maximises efficiency. Unfortunately, it also minimises resilience. “We need to be more selective about increasing the connectivity and speed of our critical systems,” says Homer-Dixon. “Sometimes the costs outweigh the benefits.”

Is there an alternative? Could we heed these warnings and start carefully climbing back down the complexity ladder? Tainter knows of only one civilisation that managed to decline but not fall. “After the Byzantine empire lost most of its territory to the Arabs, they simplified their entire society. Cities mostly disappeared, literacy and numeracy declined, their economy became less monetised, and they switched from professional army to peasant militia.”

Staving off collapse

Pulling off the same trick will be harder for our more advanced society. Nevertheless, Homer-Dixon thinks we should be taking action now. “First, we need to encourage distributed and decentralised production of vital goods like energy and food,” he says. “Second, we need to remember that slack isn’t always waste. A manufacturing company with a large inventory may lose some money on warehousing, but it can keep running even if its suppliers are temporarily out of action.”

The electricity industry in the US has already started identifying hubs in the grid with no redundancy available and is putting some back in, Homer-Dixon points out. Governments could encourage other sectors to follow suit. The trouble is that in a world of fierce competition, private companies will always increase efficiency unless governments subsidise inefficiency in the public interest.

Homer-Dixon doubts we can stave off collapse completely. He points to what he calls “tectonic” stresses that will shove our rigid, tightly coupled system outside the range of conditions it is becoming ever more finely tuned to. These include population growth, the growing divide between the world’s rich and poor, financial instability, weapons proliferation, disappearing forests and fisheries, and climate change. In imposing new complex solutions we will run into the problem of diminishing returns - just as we are running out of cheap and plentiful energy.

“This is the fundamental challenge humankind faces. We need to allow for the healthy breakdown in natural function in our societies in a way that doesn’t produce catastrophic collapse, but instead leads to healthy renewal,” Homer-Dixon says. This is what happens in forests, which are a patchy mix of old growth and newer areas created by disease or fire. If the ecosystem in one patch collapses, it is recolonised and renewed by younger forest elsewhere. We must allow partial breakdown here and there, followed by renewal, he says, rather than trying so hard to avert breakdown by increasing complexity that any resulting crisis is actually worse.

Tipping points

Lester Brown thinks we are fast running out of time. “The world can no longer afford to waste a day. We need a Great Mobilisation, as we had in wartime,” he says. “There has been tremendous progress in just the past few years. For the first time, I am starting to see how an alternative economy might emerge. But it’s now a race between tipping points - which will come first, a switch to sustainable technology, or collapse?”

“It’s now a race between tipping points - which will come first, a switch to sustainable technology or collapse?”

Tainter is not convinced that even new technology will save civilisation in the long run. “I sometimes think of this as a ‘faith-based’ approach to the future,” he says. Even a society reinvigorated by cheap new energy sources will eventually face the problem of diminishing returns once more. Innovation itself might be subject to diminishing returns, or perhaps absolute limits.

Studies of the way cities grow by Luis Bettencourt of the Los Alamos National Laboratory, New Mexico, support this idea. His team’s work suggests that an ever-faster rate of innovation is required to keep cities growing and prevent stagnation or collapse, and in the long run this cannot be sustainable.

The stakes are high. Historically, collapse always led to a fall in population. “Today’s population levels depend on fossil fuels and industrial agriculture,” says Tainter. “Take those away and there would be a reduction in the Earth’s population that is too gruesome to think about.”

If industrialised civilisation does fall, the urban masses - half the world’s population - will be most vulnerable. Much of our hard-won knowledge could be lost, too. “The people with the least to lose are subsistence farmers,” Bar-Yam observes, and for some who survive, conditions might actually improve. Perhaps the meek really will inherit the Earth.


 Social Networks Open Up

 Filed under: Facebook, MySpace, Web 2.0 media, business, social networks — Chris @ Mar 31st, 2008

Who knows what will happen next in the world of social networks?

One thing is for sure, Google has taken a step that will make their own leadership online that much stronger, with the opening up of OpenSocial.

“OpenSocial defines a common API for social applications across multiple websites” is what the blurb on the holding page says. Apparently Yahoo has signed on as have hi5, LinkedIn and MySpace. What this means is that developers will be able to build once and offer to many. Facebook hasn’t agreed to sign on yet, but they can’t be far behind in doing so.

This kind of activity is going to make the whole social network enterprise field tremendously powerful. (I don’t know if it is really a business as yet).

Our intention at GRM Partners is to help organizations define the way that they use social networks. Through a rigorous approach to researching and mapping the way that organizations fit into business ecosystems and ensuring that their stated objectives are congruent with market demands we feel that we can help organizations more efficiently set policy and build communities of interest.


 Passing The Turing Test

 Filed under: Technology — Chris @ Mar 17th, 2008

It appears that the holy grail of computing, proving that artificial intelligence can equal that of the human being, is about to be tested.

The Turing test, named after Allen Turing, is about proving that a computer can communicate with a human without the human knowing that the party on the other side is a machine…

Rensselaer Polytechnic Institute is aiming to pass AI’s final exam later this year by pairing the most powerful university-based supercomputing system in the world with a new multimedia group designing a holodeck, a la Star Trek.


 Brain Map

 Filed under: Uncategorized — Chris @ Mar 17th, 2008

As a result of a US$55,000,000 gift from Paul Allen, the co-founder of Microsoft, a new project to map the human brain has been launched.

“The Human Genome Project was the ‘what’, and our project is the ‘where’,” says Allan Jones, the institute’s chief scientific officer.


 Waves of Public Opinion

 Filed under: business — Chris @ Feb 29th, 2008

Its amazing how much one can see the waves of public opinion forming with social media.

I think it must have been about two years ago that I first started reading about the risk of a sub prime meltdown in the US. There are a lot of people who have built significant businesses from promoting FUD. What is interesting now is that the cracks are appearing more regularly in what I would call the ’social fabric’ of the US. And since the US is in many respects the key influencer of thought on line - purely because of the sheer volume of people who blog, who spruik, etc - there is a significant amount of US thought influencing other English language cultures.

Globalization of ideas is very real. So the subprime crisis in the US has impacted Australian companies too. Look what has happened in the last few weeks to Centro and to Allco and most recently to ABC Learning. All of them have found sources of debt financing hard to get, and all have had their share prices savaged as a result.

In the press that globalization of thought has started to see the letters section of the Sydney Morning Herald featuring comments by readers about the State Government’s handling of transport referencing the concept of Peak Oil.

We are all starting to understand that we are part of a global system.

Another interesting thing that I noticed this week was on the Insight program on SBS. A representative of A.V. Jennings, the house building company, called for the Federal Government to regulate the specifications of houses so as to make them more sustainable!

I read recently that it is not the tipping point that is important - it is what caused the tipping point to take place, and what happens immediately after the tipping point has been reached that is important.  We are in the process of reaching such a tipping point right now.

Imagine for a moment that trends and fashions and public opinion is like a pendulum. Like the pendulum they reach a peak point in the swing and then change direction. With a pendulum there is a change in energy at that peak. The kinetic energy of motion turns into potential energy at the moment that the pendulum reaches its peak. I believe that society is not dissimilar. When CEO’s have margin calls that cause them to sell shares in the companies that they have built, investors change their level of confidence in the CEO and the company. Confidence energy changes to potential and then to negative. This kind of thought ripples through society causing surprising results - much of which we should be able to predict if we are looking in the right places.


 Sharing

 Filed under: business — Chris @ Feb 28th, 2008

We had a partner meeting yesterday to brainstorm about how to address the needs of one of our clients…

Somewhere along the way Bruce started talking about the roots of the word “sharing” and since so much of the online experience is about sharing, I found it fascinating. If you want to check out the etymology of the word you can do so at the online etymology dictionary.

The story is as follows:

“Sharing” is derived from the old English word scear. As a noun scear is an iron blade of a plough, and as a verb it means to cut. So the whole concept of ’sharing’ is literally about dividing. Since we tend to think about this word conceptually as an act of ‘uniting’ which is the opposite, I think this is a tremendous example of the active need to examine the counterintuitive when addressing the way that things are versus the way that things seem. Language plays a huge part in how we can so easily misunderstand the position we occupy in a business ecosystem.