Seth Godin
From time to time I visit Seth Godin’s blog. He has some insightful gems about the way that brands, products, people… are perceived, interact…. etc.
This is one of them.
Its all about how we make decisions in the blink of an eye without very much information. Nevertheless it is very much an informed decision. And more and more where that decision is taking place in an online interaction, the decision is being made by lots of people all at once. In a situation like that, you want to be making sure that the decision that the crowd is making is one that is accretive to your brand/enterprise’s goals….
Here is a quote from Seth’s blog post:
Quick decisions based on the smallest scraps of data.
It’s not fair but it’s true. Your blog, your outfit, the typeface you choose, the tone of your voice, the expression on your face, the location of your office, the way you rank on a Google search, the look of your Facebook page…