Keeping Track Of The Conversation
Markets are conversations. And now the conversations that we have online have become more disparate as more social networking options avail themselves. So the markets are changing as the marketplace becomes more spread out.
Here is an article about some of the proposed solutions -”Consolidating Your Web Banter”.
There is no doubt - it is hard to keep track - the personal blog, the business blog, the Facebook page… and then the aggregation site.
Here is something from a book I was given a few weeks ago by David Marshall, from the University of Wollongon. It is called “Convergence Culture” by Henry Jenkins:
Jenkins writes about the late MIT political scientist, Ithiel de Sola Pool, who is considered to be the prophet of Media Convergence. He wrote a book predicting this in 1983 apparently…
“Much writing about the so-called digital revolution presumed that the outcome of technological change was more or less inevitable. Pool, on the other hand, predicted a period of prolonged transition, during which the various media systems competed and collaborated, searching for the stability that would always elude them” “convergence does not mean ultimate stability or unity. It operates as a constant force for unification but always in dynamic tension with change… There is no immutable law of growing convergence; the process of change is more complicated than that.””
One of the things that interests me is what the impacts are of the various social networks on the general thought processes of the community. How much influence do they have on what people are thinking?
For instance, how much influence does Get Up have on what is being thought/discussed in Canberra? My sense is that its influence is much bigger than a lot of people suspect, but one that is realized the influence will be corrupted by special interest groups flooding the membership in order to create their own pressure on the system.